​Why Email Is Still the King

​Email marketing is the practice of sending targeted ​content to a list of subscribers via email. This content can serve to generate website traffic, leads or in store visits.

​Everyone uses email. In the US there are an estimated 240 million email users. That means that everyone who can read has an email address. ​People check their emails multiple times a day - I know ​we do!

Increase Customer Retention

Did you know that 50% of customers that walk into a retail store never come back? With an email list you can get a higher percentage of them to return by sending out targeted offers of value.

Identify and Interact With Your Customers

With an email address you have at least one identifier for your customers. They are no longer just anonymous walk ins off the street. 

Target Promotions During Traditionally Slow Times

Have times when you wish things were busier. With email you can send out timed promotions to get people in the store during slower times of day, or target products that seem to be stuck on the shelves.

​How ​Email Marketing Works

Emsil Subscribe Form

Sig​n Up

Customers subscribe to you list on your site or in store via kiosk or mobile phone. You can also have them sign up via SMS.

Send Email

Send

​Send offers and other content to your subscribers to build brand awareness and loyalty

Increase Sales

​Generate r​epeat sales. With a sizable list you know you will generate sales every time you send an email.

​Some Email Stats

  • ​​Email returns $44 for every dollar ​invested, according to a study by Campaign Monitor.
  • 49% of consumers would like to receive promotional emails from their favourite brands every week (Statista 2017)
  • ​Welcome emails have an open rate of 82% (GetResponse)
  • 73​% of millennials prefer communications from businesses to come via email. (Adestra, 2016)
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
  • 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)

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