Why Email Is Still the King
Email marketing is the practice of sending targeted content to a list of subscribers via email. This content can serve to generate website traffic, leads or in store visits.
Everyone uses email. In the US there are an estimated 240 million email users. That means that everyone who can read has an email address. People check their emails multiple times a day - I know we do!
Increase Customer Retention
Did you know that 50% of customers that walk into a retail store never come back? With an email list you can get a higher percentage of them to return by sending out targeted offers of value.
Identify and Interact With Your Customers
With an email address you have at least one identifier for your customers. They are no longer just anonymous walk ins off the street.
Target Promotions During Traditionally Slow Times
Have times when you wish things were busier. With email you can send out timed promotions to get people in the store during slower times of day, or target products that seem to be stuck on the shelves.
How Email Marketing Works
Sign Up
Customers subscribe to you list on your site or in store via kiosk or mobile phone. You can also have them sign up via SMS.
Send
Send offers and other content to your subscribers to build brand awareness and loyalty
Increase Sales
Generate repeat sales. With a sizable list you know you will generate sales every time you send an email.
Some Email Stats
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