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July 16, 2019

Citations and Cannabis Directory Sites To Power Up Your Dispensary SEO

Here we’ve compiled what we believe to be the most complete and up to date list of citation sources for dispensaries published on the internet.

What Are Citations and Why Are They Important?

Local Citations are mentions of your business on the internet. They fall into two main categories. Structured and unstructured. Structured citations are usually mentions of your business that appear in directories and include your complete name, address and phone number (NAP). An example of a structured citation would be Google My Business​, Yellow Pages or Yelp. Unstructured citations are simply mentions of your business, these might appear in a news article or blog post on someone else’s website and may or may not include a link back to your website.

Citation Sources – Quality Over Quantity

Quality Over Quantity
Quality is More Important Than Quantity When it Comes to Directory Listings

Not all citations are created equal. When it comes to building citations for dispensaries as well as other local businesses, quality is far more important than quality. It used to be that you could just build out as many citations as possible and you would likely outrank your competitors. Those days are over. It is now far more important to get citations with geo relevance and topical relevance from quality sites. This means that it’s best to build citations with only the most important top Tier 1 data aggregators and directories. Then build citations to the most important industry specific directories and hyper local directories. If you can find decent quality hyper local industry specific directories, you’ve hit the daily double! Citations are an important part of any dispensary seo link building strategy.

Tier 1

These are the best known data aggregators and citation cites.

US Data Aggregators

​These companies pull data from other known publicly available sources such as Government, Telcos, Utilities and Credit Bureaus etc. ​They then distribute this data to hundreds of other sites. In Canada , Yellow Pages pretty much takes care of this function, at least as far as Google is concerned.

  • Acxiom (Closing at the end of 2019)
  • ​InfoGroup
  • ​Factual
  • ​Localeze / Neustar​​​
  • Foursquare? – Yep they are positioning themselves as a major data aggregator now.


Tier 1 Generic
  • Yellow Pages
  •  BBB
  • ​Facebook
  • Yelp
  • Etc


Tier 1 Local And Niche
  • WeedMaps
  • Leafly
  • City of LA biz directory
  • Neighbourhood biz directory


Citation Consistency

Citation Consistency
Inconsistent Citation Send Mixed Signals To Google

It is imperative that your NAP data match as consistently as possible across all your citations. The more important the citation, the more important it is that it match. Start with Google My Business and then go down your list in order of importance from there. Inaccurate citations send mixed signals to Google and the other search engines. It’s sort of like watching TV with Rabbit ears. Your citation accuracy is like signal strength. The stronger the signal the more clear the picture will be.

It is worth noting that you don’t have to use the same abbreviations on all your listings. For example, it’s ok if some say Ave. instead of Avenue. Your phone number can be formatted differently as well – Eg. (555) 555-5555 vs 555-555-5555 or 555 555 5555. The algorithms are smart enough to make these kinds of distinctions.

Submit Cannabis Links to the Following Cannabis Citation Sources

Click on a column heading to sort.

Do you own a directory that’s not in the list? Leave a comment and we’ll check it out. Did you find a dead link? let us know. We try and update the Domain Authority every month.

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Leafly vs. WeedMaps vs. Google Which is Best For Your Dispensary Marketing Strategy

Google My Business Optimization Part 2

Google My Business Optimization For Dispensaries

Davis Winn

Davis has been involved in SEO and Digital Marketing since 2004. SEO campaigns he has managed generated over 10M in sales last year.

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